I write short-form scripts for small brands and service businesses that cannot afford a wasted shoot...
I have a notes file on my phone that is nothing but usernames. It goes back to 2019, and it is where...
AI is a tempting assistant for managing social media, but should new creators use it without a secon...
Why I rebuilt my hashtag library from scratchI kept a 30-tag hashtag block in my Notes app for the b...
Most first short-form scripts get written in a notes app on a train, filmed in a hallway, and stall...
I picked my first serious handle in a hurry, on a Tuesday night, because I wanted to comment on a th...
Here is the pattern I see on almost every video that underperforms. The idea is fine. The lighting i...
I have spent the last few months making short educational videos almost every day, and the first ver...
I keep a note on my phone called handle ideas. It started after I lost the username I actually wante...
My saved folder on Instagram holds somewhere north of 400 reels. Recipes I swore I would cook, mobil...
I keep a folder on my desktop called graphs. It holds screenshots of retention curves from reels I h...
I did not plan on becoming the person who writes captions before filming anything. It happened after...
Three summers ago I came within one bank transfer of paying a $600 deposit on an apartment tha...
I have rewritten my X bio at least a dozen times, usually late at night, usually sure the new versio...
I have rewritten more Instagram bios than I would like to admit. My own, a few times a year. Friends...
I have spent enough time in the caption box, on real brand accounts, to hold an opinion most hashtag...
I have posted things I was sure would land and watched them die at 200 impressions. I have also thro...
I have been picking hashtags for my own pages and a small stack of client accounts since the days wh...
I have run polls on all three of these platforms long enough to know the difference between one that...
I write captions for a living, and I started leaning on AI drafting tools the week they got good eno...