Topic: Social Media

How to Fit More Value Into the Instagram Bio Character Limit

How to Fit More Value Into the Instagram Bio Character Limit

I have rewritten more Instagram bios than I would like to admit. My own, a few times a year. Friends...

Branded vs Trending Hashtags: Which Should You Actually Use?

Branded vs Trending Hashtags: Which Should You Actually Use?

I have spent enough time in the caption box, on real brand accounts, to hold an opinion most hashtag...

What Makes a Social Media Post Engaging?

What Makes a Social Media Post Engaging?

I have posted things I was sure would land and watched them die at 200 impressions. I have also thro...

How to Find Low-Competition Hashtags for Your Niche

How to Find Low-Competition Hashtags for Your Niche

I have been picking hashtags for my own pages and a small stack of client accounts since the days wh...

100 Poll Ideas for Instagram, LinkedIn, and X

100 Poll Ideas for Instagram, LinkedIn, and X

I have run polls on all three of these platforms long enough to know the difference between one that...

How to Write Captions That Read Like a Person

How to Write Captions That Read Like a Person

I write captions for a living, and I started leaning on AI drafting tools the week they got good eno...

Fun Poll Questions That Get People Talking

Fun Poll Questions That Get People Talking

I have been writing polls for longer than I would like to admit. For about six years I ran the socia...

Username Ideas Without Numbers or Special Characters

Username Ideas Without Numbers or Special Characters

I have named more accounts than I would like to admit. A few were mine. Most belonged to friends, a...

What Makes a Social Media Post Engaging?

What Makes a Social Media Post Engaging?

I have scheduled enough posts across enough accounts to know that “engaging” is one of the slipperie...

Short Username Ideas That Are Easy to Remember

Short Username Ideas That Are Easy to Remember

Anyone who has spent an evening feeding names into a signup box knows the loop. A name comes to mind...

Niche Hashtags: The Secret to Reaching the Right Audience

Niche Hashtags: The Secret to Reaching the Right Audience

I did not plan on spending eight months testing hashtags. It started because a pottery account I man...

The Best Content Calendar Templates for Social Media Managers, Ranked After 8 Weeks of Testing

The Best Content Calendar Templates for Social Media Managers, Ranked After 8 Weeks of Testing

I have built social media calendars in almost everything that can hold a grid. A whiteboard. A share...

How to Make Your Username Brandable and Searchable

How to Make Your Username Brandable and Searchable

My first username was a joke from a college group chat. It was funny for about eight months, until I...

Best Instagram Caption Ideas for Small Business Owners

Best Instagram Caption Ideas for Small Business Owners

Why I ended up writing this guideOver the last four years I have written Instagram captions for a ba...

The Psychology Behind Powerful Opening Lines

The Psychology Behind Powerful Opening Lines

DRAFT 1, REJECTEDIn today's digital landscape, first impressions matter more than ever before.DRAFT...

How AI Post Generators Help You Create Content Faster

How AI Post Generators Help You Create Content Faster

For the past three weeks I ran every post I published, for my own accounts and for two client accoun...

How to Write an Authentic Bio Without Using Generic Buzzwords

How to Write an Authentic Bio Without Using Generic Buzzwords

I have written my own bio more times than I want to admit, and rewritten dozens more for other peopl...

Seasonal Caption Ideas for Holidays, Sales, and Special Events

Seasonal Caption Ideas for Holidays, Sales, and Special Events

What I learned running a year of posts through AII started feeding our seasonal posts into AI captio...

How to Write Captions for Carousel Posts

How to Write Captions for Carousel Posts

For a long time I treated the caption as the thing I typed after the real work was done. The slides...

Best Caption Ideas for Product Launches and Promotions

Best Caption Ideas for Product Launches and Promotions

I’ve written the launch caption nobody read, and I’ve written the one that emptied a stockroom by lu...