I have been writing polls for longer than I would like to admit. For about six years I ran the socia...
I have named more accounts than I would like to admit. A few were mine. Most belonged to friends, a...
I have scheduled enough posts across enough accounts to know that “engaging” is one of the slipperie...
Anyone who has spent an evening feeding names into a signup box knows the loop. A name comes to mind...
I did not plan on spending eight months testing hashtags. It started because a pottery account I man...
I have built social media calendars in almost everything that can hold a grid. A whiteboard. A share...
My first username was a joke from a college group chat. It was funny for about eight months, until I...
My first poll for a client was for a freight software brand, and I asked something close to "Is supp...
Why I ended up writing this guideOver the last four years I have written Instagram captions for a ba...
DRAFT 1, REJECTEDIn today's digital landscape, first impressions matter more than ever before.DRAFT...
For the past three weeks I ran every post I published, for my own accounts and for two client accoun...
I have written my own bio more times than I want to admit, and rewritten dozens more for other peopl...
What I learned running a year of posts through AII started feeding our seasonal posts into AI captio...
For a long time I treated the caption as the thing I typed after the real work was done. The slides...
I’ve written the launch caption nobody read, and I’ve written the one that emptied a stockroom by lu...
For most of last year I had a bad habit. I would write a caption, drop close to thirty hashtags unde...
I spent ten weeks last spring treating my LinkedIn profile like a lab experiment. LinkedIn refreshes...
For most of 2023 I ran the Instagram and LinkedIn accounts for a nine-person software company, and b...
For about eight months I ran four accounts the lazy way. I wrote one caption, copied it, and pasted...
Last month I dropped a photo of a hand-thrown ceramic mug into a popular AI caption tool and asked f...