Topic: Social Media

Fun Poll Questions That Get People Talking

Fun Poll Questions That Get People Talking

I have been writing polls for longer than I would like to admit. For about six years I ran the socia...

Username Ideas Without Numbers or Special Characters

Username Ideas Without Numbers or Special Characters

I have named more accounts than I would like to admit. A few were mine. Most belonged to friends, a...

What Makes a Social Media Post Engaging?

What Makes a Social Media Post Engaging?

I have scheduled enough posts across enough accounts to know that “engaging” is one of the slipperie...

Short Username Ideas That Are Easy to Remember

Short Username Ideas That Are Easy to Remember

Anyone who has spent an evening feeding names into a signup box knows the loop. A name comes to mind...

Niche Hashtags: The Secret to Reaching the Right Audience

Niche Hashtags: The Secret to Reaching the Right Audience

I did not plan on spending eight months testing hashtags. It started because a pottery account I man...

The Best Content Calendar Templates for Social Media Managers, Ranked After 8 Weeks of Testing

The Best Content Calendar Templates for Social Media Managers, Ranked After 8 Weeks of Testing

I have built social media calendars in almost everything that can hold a grid. A whiteboard. A share...

How to Make Your Username Brandable and Searchable

How to Make Your Username Brandable and Searchable

My first username was a joke from a college group chat. It was funny for about eight months, until I...

Industry-Specific Poll Ideas for B2B Brands

Industry-Specific Poll Ideas for B2B Brands

My first poll for a client was for a freight software brand, and I asked something close to "Is supp...

Best Instagram Caption Ideas for Small Business Owners

Best Instagram Caption Ideas for Small Business Owners

Why I ended up writing this guideOver the last four years I have written Instagram captions for a ba...

The Psychology Behind Powerful Opening Lines

The Psychology Behind Powerful Opening Lines

DRAFT 1, REJECTEDIn today's digital landscape, first impressions matter more than ever before.DRAFT...

How AI Post Generators Help You Create Content Faster

How AI Post Generators Help You Create Content Faster

For the past three weeks I ran every post I published, for my own accounts and for two client accoun...

How to Write an Authentic Bio Without Using Generic Buzzwords

How to Write an Authentic Bio Without Using Generic Buzzwords

I have written my own bio more times than I want to admit, and rewritten dozens more for other peopl...

Seasonal Caption Ideas for Holidays, Sales, and Special Events

Seasonal Caption Ideas for Holidays, Sales, and Special Events

What I learned running a year of posts through AII started feeding our seasonal posts into AI captio...

How to Write Captions for Carousel Posts

How to Write Captions for Carousel Posts

For a long time I treated the caption as the thing I typed after the real work was done. The slides...

Best Caption Ideas for Product Launches and Promotions

Best Caption Ideas for Product Launches and Promotions

I’ve written the launch caption nobody read, and I’ve written the one that emptied a stockroom by lu...

How to Add Keywords to Social Media Captions Naturally

How to Add Keywords to Social Media Captions Naturally

For most of last year I had a bad habit. I would write a caption, drop close to thirty hashtags unde...

How to Add Keywords to Your LinkedIn Profile Naturally

How to Add Keywords to Your LinkedIn Profile Naturally

I spent ten weeks last spring treating my LinkedIn profile like a lab experiment. LinkedIn refreshes...

How to Balance Educational, Promotional, and Engagement Posts

How to Balance Educational, Promotional, and Engagement Posts

For most of 2023 I ran the Instagram and LinkedIn accounts for a nine-person software company, and b...

How to Create Platform-Specific Posts From One Original Idea

How to Create Platform-Specific Posts From One Original Idea

For about eight months I ran four accounts the lazy way. I wrote one caption, copied it, and pasted...

How to Rewrite a Generic AI Caption in Your Brand Voice

How to Rewrite a Generic AI Caption in Your Brand Voice

Last month I dropped a photo of a hand-thrown ceramic mug into a popular AI caption tool and asked f...