Topic: Social Media

Industry-Specific Poll Ideas for B2B Brands

Industry-Specific Poll Ideas for B2B Brands

My first poll for a client was for a freight software brand, and I asked something close to "Is supp...

Best Instagram Caption Ideas for Small Business Owners

Best Instagram Caption Ideas for Small Business Owners

Why I ended up writing this guideOver the last four years I have written Instagram captions for a ba...

The Psychology Behind Powerful Opening Lines

The Psychology Behind Powerful Opening Lines

DRAFT 1, REJECTEDIn today's digital landscape, first impressions matter more than ever before.DRAFT...

How AI Post Generators Help You Create Content Faster

How AI Post Generators Help You Create Content Faster

For the past three weeks I ran every post I published, for my own accounts and for two client accoun...

How to Write an Authentic Bio Without Using Generic Buzzwords

How to Write an Authentic Bio Without Using Generic Buzzwords

I have written my own bio more times than I want to admit, and rewritten dozens more for other peopl...

Seasonal Caption Ideas for Holidays, Sales, and Special Events

Seasonal Caption Ideas for Holidays, Sales, and Special Events

What I learned running a year of posts through AII started feeding our seasonal posts into AI captio...

How to Write Captions for Carousel Posts

How to Write Captions for Carousel Posts

For a long time I treated the caption as the thing I typed after the real work was done. The slides...

Best Caption Ideas for Product Launches and Promotions

Best Caption Ideas for Product Launches and Promotions

I’ve written the launch caption nobody read, and I’ve written the one that emptied a stockroom by lu...

How to Add Keywords to Social Media Captions Naturally

How to Add Keywords to Social Media Captions Naturally

For most of last year I had a bad habit. I would write a caption, drop close to thirty hashtags unde...

How to Add Keywords to Your LinkedIn Profile Naturally

How to Add Keywords to Your LinkedIn Profile Naturally

I spent ten weeks last spring treating my LinkedIn profile like a lab experiment. LinkedIn refreshes...

How to Balance Educational, Promotional, and Engagement Posts

How to Balance Educational, Promotional, and Engagement Posts

For most of 2023 I ran the Instagram and LinkedIn accounts for a nine-person software company, and b...

How to Create Platform-Specific Posts From One Original Idea

How to Create Platform-Specific Posts From One Original Idea

For about eight months I ran four accounts the lazy way. I wrote one caption, copied it, and pasted...

How to Rewrite a Generic AI Caption in Your Brand Voice

How to Rewrite a Generic AI Caption in Your Brand Voice

Last month I dropped a photo of a hand-thrown ceramic mug into a popular AI caption tool and asked f...

How to Write a Bio That Clearly Explains What You Do

How to Write a Bio That Clearly Explains What You Do

A few years ago I sat in on a round of introductions at a workshop where twenty people read their ow...

The Ultimate Guide to Using Hashtags Effectively

The Ultimate Guide to Using Hashtags Effectively

I have been putting hashtags on posts since the era when thirty of them stacked under an Instagram c...

Why Your Username Matters For Personal Branding

Why Your Username Matters For Personal Branding

The first username I ever picked took me about ten seconds to choose, and it cost me years. It had a...

How AI Bio Generators Help Improve Your Profile

How AI Bio Generators Help Improve Your Profile

My old LinkedIn headline said Marketing Professional, Passionate about Growth. It sat there for thre...

The Perfect Bio Formula for Creators and Businesses

The Perfect Bio Formula for Creators and Businesses

The first thing I ever wrote that got tested by strangers was not an article or a landing page. It w...

How to Create Captions That Match Your Brand Voice

How to Create Captions That Match Your Brand Voice

I have written, rewritten, and quietly deleted more captions than I can count. The problem finally c...

How to Write a Creator Bio That Attracts Brand Deals

How to Write a Creator Bio That Attracts Brand Deals

I have rewritten my own bio more times than I want to admit, and I have sat with a handful of other...