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AI is a tempting assistant for managing social media, but should new creators use it without a second thought? In some ways, leveraging AI is recommended across nearly every industry. However, areas and work that still heavily rely on people’s creativity and imagination are less clear-cut.
Viewers and fans on social media expect the content they follow and like to be produced by humans. Hence, when new creators rely too heavily on generative AI, it does not encourage support for them. So, how can new creators use AI to their advantage without breaking the trust of their viewers and retaining their personal creativity?
Learning to use AI is the right move
Even if you decide to exclude AI from your creation process, learning AI is not a bad move. More and more companies require AI expertise, and experimenting in a safe space, such as for social media projects, can help you gain more knowledge in this field.
Besides relying on personal endeavors, you can even turn AI skills into income and continue investigating its capabilities. For instance, JumpTask is one of the services that pays people to train AI, which serves not only as a source of extra cash but also as a way to stay in the loop on the latest AI developments.
Polish, not create, with AI
One of the safer alternatives to using AI for social media content creation is to avoid generating posts or other material with it. Instead, write your scripts, film your own videos, and turn to AI for refining your work.
That could mean shortening your script. In other cases, new social media creators might be shy and not particularly keen on using their own voice for voiceovers. In that case, most social media tools have built-in tools for changing your voice after you record audio. However, be aware that it might result in tags or labels on your video indicating that it contains AI-generated content. You can achieve similar results with most popular video-editing tools for social media.
Use AI for planning
AI can be incredibly useful in figuring out your posting strategy. For instance, you might know which regions or countries you want to target the most. Then you can ask AI tools for advice on the best strategies to reach viewers there. A similar principle applies to many issues regarding post scheduling, overall vibe, and even which hashtags or keywords best suit your needs. As a rule, try to double-check the information you find, especially if it raises a few red flags.
Replacing freelancers with AI
One of the biggest downsides of AI is that social media creators can do many things on their own, without relying on various individual specialists. It is best not to use generative AI to create material that requires creativity. Instead, whenever possible, invest in humans and their work, but be wary that they may also rely on AI.
Even popular freelancing platforms, such as Fiverr, have provided tips for detecting AI content in freelancers’ work. However, it can still be fairly difficult, so follow your gut and look for clear signs that the specialist discloses all uses of AI tools. After all, if you’re investing in human content, you do not want to receive anything other than that.
Fear of falling behind
Many new creators fear that if they do not use AI, they will fall behind those who have already integrated it into their workflows. However, it is best not to expect AI to do your work for you: treat it as an assistant, and one that doesn’t get to push content live. So, AI can definitely assist with planning and general research, but you remain the creative source for everything that is posted on your accounts. If you do use AI for certain materials, disclose this use to avoid uncomfortable situations.
All in all
With so many specialists and companies praising AI and pushing their employees to master it, the advice to use it in moderation can seem confusing. However, every AI user should draw a line in their use, which shouldn’t end with avoiding the sharing of any personal information. If your work requires creativity, your fans, clients, or general viewers expect it to come from you, not an AI tool.