I rewrote my X bio eleven times over the summer, because I wanted to know whether the words in that...
I started posting to WhatsApp Status for a small business almost by accident. A supplier sent extra...
I spent most of last year doing something slightly obsessive: before publishing anything, I would re...
Hook A, result first"I stopped needing an alarm after changing one thing about my evenings."3-second...
I write short-form scripts for small brands and service businesses that cannot afford a wasted shoot...
Most first short-form scripts get written in a notes app on a train, filmed in a hallway, and stall...
Here is the pattern I see on almost every video that underperforms. The idea is fine. The lighting i...
For most of last year I treated the opening of a video as a formality. Write the script, film it, ta...
I keep a folder on my desktop called graphs. It holds screenshots of retention curves from reels I h...
Three summers ago I came within one bank transfer of paying a $600 deposit on an apartment tha...
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