Table of Content
Instagram has released its long-awaited native iPad app, finally offering tablet users a tailored experience 15 years after the platform's initial launch.
Why Did the Launch Take So Long?
Adam Mosseri, the head of Instagram, repeatedly indicated that the company was in "no hurry" to prioritize an iPad version, citing a relatively small user base compared to other priorities. Until now, iPad users were left with a scaled-up iOS app or web interface lacking optimization for the larger display, which led to awkward layouts and limited functionality.
Unique Features in the iPad App
The new app opens directly into Reels, reflecting Instagram’s strategy to emphasize short-form video content and entertainment on bigger screens. Users also get a multi-column layout that enables easier browsing: comments sit beside videos, and direct messages (DMs) are visible alongside ongoing chats, mirroring the workflow of email and Slack. There’s a dedicated Following tab with customizable filters (All, Friends, Latest), letting users view posts and reels chronologically or by relationship type.
Compatibility and Availability
Instagram’s tablet experience is rolling out globally and is currently available via the App Store for devices running iPadOS 15.1 or later. Android tablet users can expect a similar app soon, according to Instagram’s official announcements.
Industry Impact and Community Response
The move comes after years of community pressure and frequent requests for an app that fully utilizes larger screens. Third-party apps previously tried to fill the gap, but their relevance is fading with the official release. Instagram’s launch not only delivers on long-standing user demand but also signals renewed interest in optimizing social platforms as tablets continue to evolve for productivity and creative use.
Instagram’s iPad debut marks a significant shift in its product strategy, finally aligning the user experience with modern hardware and usage patterns.