TikTok is quietly testing a new feature called “bulletin boards,” which lets creators send one-way broadcast messages to their followers. If that sounds familiar, it’s because it closely mirrors Instagram’s broadcast channels. The news broke on June 27, 2025, and TikTok confirmed the test shortly after. The feature was first spotted by Threads user Christina Garnett. Big names like People Magazine, Paris Saint-Germain, and the Jonas Brothers are already using it, signaling TikTok’s serious approach.
Creators have long struggled with the chaotic nature of social media—endless comments, unpredictable algorithms, and the challenge of ensuring important updates reach fans. Bulletin boards aim to cut through that noise by allowing creators to post updates, photos, or videos that followers can react to with emojis but not reply to. It’s a one-way broadcast designed for clarity and control.
This move feels like TikTok is trading some of its spontaneous, fast-paced vibe for something more polished and controlled. Many users wonder if this shift risks making TikTok feel more like Instagram—or worse, just another corporate feed.
On the flip side, creators and brands might welcome the change. As audiences grow, they need reliable ways to communicate without their messages getting lost. For marketers, it’s a direct line to fans without messy comment threads. With major players already testing the feature, TikTok seems eager to attract more serious content and partnerships.
Whether everyday users will embrace this more formal style remains to be seen. Still, this development highlights a broader trend of social platforms borrowing features to keep users hooked. For now, TikTok’s bulletin boards are a bold bet on direct communication—and sometimes, borrowing what works is the smartest play.