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Instagram just made campus life a little easier. Its new feature, aimed at U.S. college students, lets users add a verified school banner to their profiles. This simple addition puts college identity front and center, helping students find and connect with classmates easily.
How It Works
Students verify their school using UNiDAYS, then add their college or university to their Instagram profile, showing off campus pride at a glance. They also gain access to a directory where they can browse and filter fellow students by school and graduation year, making it quick to find new friends or study groups.
Privacy First
Instagram puts students in control. The school banner and directory opt-in are completely optional, and users decide who can see their information. These privacy steps aim to keep students safe.
Social Media Rivalry
This rollout follows TikTok's similar college profile feature, showing a clear fight for young users' attention. Instagram hopes this useful tool will stand out by making real campus connections easier in the app students already love.
Looking Ahead
By blending digital life with real campus experiences, Instagram is bringing back the feel of classic student communities. Whether it becomes a campus must-have or fades away depends on how students respond, but for now, the app is giving college connections a fresh upgrade.