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20 Essential Tools for Social Media Success: From Scheduling to Creative Content Creation

Here’s a varied list of 20 platforms, each serving a unique purpose for social media management, creative creation, and automation:

1. Hootsuite

Social media scheduling and analytics platform. Ideal for businesses looking to automate their social media posting and track performance.
URL: hootsuite.com
Pricing: Starts at $19/month.

2. Canva

Image creation and editing. Canva is perfect for creating eye-catching visuals for social media posts, stories, and ads, with templates for non-designers.
URL: canva.com
Pricing: Free plan available, Pro plan starts at $12.99/month.

3. Adobe Premiere Pro

Video editing. Premiere Pro is a professional-grade tool for creating polished video content for platforms like Instagram and YouTube.
URL: adobe.com/premiere
Pricing: $20.99/month.

4. Lumen5

Turn blog posts into videos. Lumen5 makes it easy to repurpose written content into engaging videos for social media.
URL: lumen5.com
Pricing: Free plan, paid plans start at $19/month.

5. Unsplash

Free high-resolution images. Unsplash offers a vast library of free stock images that can be used for social media content creation.
URL: unsplash.com
Pricing: Free.

6. Epidemic Sound

Royalty-free music. Great for adding high-quality background music to your videos or podcasts on social platforms.
URL: epidemicsound.com
Pricing: Starts at $15/month.

7. Descript

Background voice removal and audio editing. Perfect for cleaning up podcasts, videos, and voiceovers before sharing on social media.
URL: descript.com
Pricing: Free plan available, paid plans start at $12/month.

8. Pexels

Free stock videos and images. Pexels provides high-quality free video footage and images to use in social media posts and campaigns.
URL: pexels.com
Pricing: Free.

9. Later

Automated social media posting. Later makes it easy to plan and schedule Instagram, Facebook, and Twitter posts, with a visual content calendar.
URL: later.com
Pricing: Free plan available, paid plans start at $15/month.

10. Kapwing

Video editing and meme creation. Kapwing is a simple online editor for creating engaging videos and memes for social media.
URL: kapwing.com
Pricing: Free with watermark, $16/month for watermark removal.

11. Audacity

Audio editing. Audacity is an open-source tool to edit soundtracks, remove noise, and improve voiceovers for social media content.
URL: audacityteam.org
Pricing: Free.

12. InShot

Mobile video editing. InShot allows easy video editing on the go, making it great for content creators who need to post videos quickly from their phones.
URL: inshot.com
Pricing: Free with in-app purchases.

13. Animoto

Simple drag-and-drop video creation tool, designed to create videos for social media ads, stories, and posts.
URL: animoto.com
Pricing: Free plan available, paid plans start at $8/month.

14. Remove.bg

Background removal for images. Ideal for removing backgrounds from product images or portraits to create professional-looking social media posts.
URL: remove.bg
Pricing: Free for low-resolution, credits required for high-resolution downloads.

15. Kapwing Studio

Meme generator and video editor. Great for creating viral content or quick edits on social media video posts.
URL: kapwing.com
Pricing: Free with watermark, $16/month for premium features.

16. Grammarly

Content grammar check and improvement. Grammarly helps improve captions, posts, and any text content before posting.
URL: grammarly.com
Pricing: Free version, Premium starts at $12/month.

17. Headliner

Social media videos for podcasts. Headliner makes it easy to convert podcast audio into shareable social media videos.
URL: headliner.app
Pricing: Free plan available, paid plans start at $7.99/month.

18. Tailwind

Instagram and Pinterest marketing. Tailwind offers smart scheduling and analytics specifically for Instagram and Pinterest.
URL: tailwindapp.com
Pricing: Free trial available, paid plans start at $12.99/month.

19. Placeit

Mockups, logos, and video creation. Placeit is ideal for generating branded content with ready-to-use templates for social media.
URL: placeit.net
Pricing: $14.95/month.

20. Zoho Social

Social media management and automation. Zoho Social is a comprehensive platform for scheduling, monitoring, and managing social media campaigns.
URL: zoho.com/social
Pricing: Free trial available, paid plans start at $10/month.